Privacy Policy | Leads for PMs

Introduction

Leads for PMs ("we," "our," or "us") operates leadsforpms.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website or use our Google Ads management services.

By accessing or using our Website, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Website.

Information We Collect

We collect information that you provide directly to us, as well as information collected automatically when you use our Website.

Information You Provide

Contact Information: Name, email address, phone number, and company name when you fill out our contact form or book a call.
Calendly Booking Data: Information you provide when scheduling a consultation, including your name, email, and any notes you include.
Communications: Any information you provide when you contact us directly via email or other means.

Information Collected Automatically

Device Information: Browser type, operating system, device type, and screen resolution.
Usage Data: Pages visited, time spent on pages, click patterns, and referring URLs.
Email Engagement Data: When you click a link in an email we send you, we record the click, the landing page, and the campaign, associated with your contact record via a non-identifying reference code embedded in the link. See "Email Link Tracking" below.
Location Data: General geographic location based on IP address (city/region level only).
Cookies and Tracking Technologies: See the "Cookies and Tracking Technologies" section below.

How We Use Your Information

We use the information we collect to:

Respond to your inquiries and schedule consultations
Provide our Google Ads management services to clients who engage us
Improve our Website and user experience
Analyze Website usage and performance
Send marketing communications (with your consent, where required)
Run remarketing campaigns to show you relevant ads on other platforms
Comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. This includes:

Essential Cookies

These cookies are necessary for the Website to function properly. They enable basic features like page navigation and access to secure areas.

Analytics Cookies (Google Analytics)

We use Google Analytics to understand how visitors interact with our Website. Google Analytics collects information such as pages visited, time on site, and how you arrived at our Website. This data helps us improve our content and user experience. Google Analytics may use cookies to collect this information. You can learn more about Google's practices at https://policies.google.com/privacy.

Advertising Cookies (Google Ads)

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns and to serve you relevant ads. This allows us to show you ads for our services on other websites you visit (remarketing). You can opt out of personalized advertising by visiting Google Ads Settings.

Meta (Facebook) Pixel

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to deliver relevant ads to you on those platforms. You can control your ad preferences in your Facebook settings or opt out through the Digital Advertising Alliance.

Email Link Tracking

When we send you email from leadsforpms.com, links pointing to our website are tagged with a non-identifying reference code unique to your contact record. When you click a tagged link, our server records the visit, the page you landed on, and the campaign the link came from, and associates it with your contact record in our database. We use this to measure which emails and topics are useful, to prioritize follow-up with engaged contacts, and to suppress contacts who are clearly not interested. We do not sell or share this click data with third parties. You can opt out at any time by unsubscribing via the link in any email, which also stops click tracking going forward. California residents: under the CPRA, this activity constitutes "collection" of personal information but not "sale" or "sharing".

Visitor Identification (RB2B)

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically find these settings in your browser's "Options" or "Preferences" menu. Note that disabling certain cookies may affect Website functionality.

Third-Party Services

We use the following third-party services that may collect information about you:

Google (Analytics, Ads): For website analytics and advertising. Privacy Policy
Meta/Facebook: For advertising and remarketing. Privacy Policy
RB2B/Retention.com: For visitor identification and marketing communications. Privacy Policy
Calendly: For scheduling consultations. Privacy Policy

Data Sharing

We do not sell your personal information.

We may share your information in the following circumstances:

With Service Providers: We share data with third-party vendors who assist us in operating our Website and providing our services (e.g., hosting providers, analytics services).
With Advertising Platforms: We share data with Google and Meta for advertising targeting and remarketing purposes.
For Legal Reasons: We may disclose information if required by law, court order, or government request.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Your Rights

California Residents (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

Right to Know: You can request information about the personal data we collect, use, and disclose about you.
Right to Delete: You can request that we delete your personal information, subject to certain exceptions.
Right to Opt-Out: You can opt out of the "sale" of your personal information. Note: We do not sell personal information in the traditional sense, but sharing data with advertising platforms may be considered a "sale" under CCPA.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise these rights, contact us at keenan@leadsforpms.com.

Canadian Residents (PIPEDA)

If you are a Canadian resident, you have the right to access and correct your personal information under the Personal Information Protection and Electronic Documents Act (PIPEDA). To make a request, contact us at keenan@leadsforpms.com.

All Users

Regardless of your location, you may:

Request access to the personal information we hold about you
Request correction of inaccurate information
Request deletion of your information
Opt out of marketing communications at any time

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When information is no longer needed, we will securely delete or anonymize it.

Email click tracking data: site visit records generated by the email link tracking described above are automatically deleted after 395 days. Other contact record data (name, email, assessment results, meeting history) is retained for the life of our business relationship and for a reasonable period thereafter to satisfy legal and operational requirements.

Children's Privacy

Our Website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Email: keenan@leadsforpms.com
Website: leadsforpms.com