Transparent Pricing for Property Managers
Three tiers built for where you are right now. Foundation for a real website, Google Ads for leads now, Full Service for the whole growth engine. Month-to-month after the minimum term. No percentage-of-spend games.
Your Market
Your Projected Results
Select your state and city to see your market potential
Pricing
Three tiers. One purpose.
Grow your door count without hiring four vendors. Transparent pricing, month-to-month after the minimum term.
Foundation
A real PM website, built right
A custom PM website built to convert, with the hosting, SEO, and portal integrations baked in.
- 5 to 7 page custom website
- Mobile and Core Web Vitals optimized
- Schema and technical SEO baked in
- Owner and tenant portal deep links (7 PM software vendors)
- Google Business Profile setup
- GA4 and Search Console connected
- Site migration and 301 redirects if replacing an existing site
- Hosting, SSL, nightly backups
- 2 minor content edits per month (48h turnaround)
- 1 major edit per quarter (5-day draft)
- Monthly GBP post and photo refresh
- Monthly Lighthouse and Core Web Vitals report
- Email support, 24 to 48h response
Google Ads
The only sub-$500 standalone Google Ads in the PM industry
Google Ads campaign management that captures owner leads in your market, with a 30-day money-back guarantee.
- Google Ads account setup and conversion tracking
- Campaign structure built for your market
- Initial keyword research, 40 to 120 keyword list
- 28+ PM-vertical negative keywords from day 1
- 3 RSA ads per ad group in operator voice
- Ad extensions (sitelinks, callouts, snippets, call, location)
- Maximize Conversions bid strategy
- Weekly optimization cycles
- Monthly A/B tests on ad copy
- Weekly search-terms review
- Monthly performance PDF report
- 30-day money-back guarantee
- Email support, 24 to 48h response
Full Service
The outsourced marketing department
Website, Google Ads, Meta, retargeting, SEO, and monthly strategy. One vendor, one invoice, one growth engine.
- Everything in Foundation and Google Ads
- Meta (Facebook and Instagram) Ads management
- Retargeting audiences across Google and Meta
- 2 SEO articles per month (operator voice, 1,500 to 2,500 words)
- 1 new landing page or CRO pass per month
- Competitor monitoring (5 to 10 competitors, monthly report)
- Review acquisition system and reputation management
- Monthly strategy call with Keenan (60 min)
- Quarterly business review (90 min)
- Priority support (4h business response, cell phone for emergencies)
- Unlimited website edits (reasonable scope)
We spent 15 years running a PM company. Now we help other PMs dominate their market.
How to pick a tier
Foundation ($395/mo + $995 setup)
Pick this if you need a real PM website. You're on a DIY site, an old PMW build, or a WordPress theme that isn't converting. You want the site built right before spending a dollar on ads.
Google Ads ($475/mo, 30-day guarantee)
Pick this if you already have a functional website and you want owner leads now. The only sub-$500 standalone Google Ads service in PM. Refund the first month if we don't deliver.
Full Service ($1,995/mo + $1,500 setup)
Pick this if you want one vendor running the whole growth engine. Website, Google Ads, Meta, retargeting, SEO content, landing pages, monthly strategy call. Replaces hiring four vendors.
How it works
- 1
We audit your market
Competitor density, keyword costs, and opportunity size. We tell you exactly what you're walking into before spending a dollar.
- 2
We build and launch
Foundation sites ship in 4 to 6 weeks. Google Ads campaigns go live within 10 business days. Full Service runs in parallel across all channels.
- 3
We optimize and report
Monthly reporting shows every lead and every dollar. Full Service clients get a 60-min strategy call with Keenan the last Tuesday of each month.
Pricing Questions, Straight Answers
Why setup fees on Foundation and Full Service but not Google Ads?
Websites and full-channel launches take real build work up front. Setup fees cover that work so your monthly fee stays lean. Google Ads has no setup fee because we absorb campaign build into the first month, backed by our 30-day money-back guarantee.
Why a flat fee instead of a percentage of ad spend?
Incentive alignment. If we charged a percentage, we'd make more money by spending more of yours whether it worked or not. Flat fees mean we win when you win: efficient campaigns, lower cost per lead, actual signed PMAs.
Are there long-term contracts?
Minimum terms only: Foundation and Full Service require 6 months (the build investment has to earn out), Google Ads requires 60 days (Google's algorithm needs that long to optimize). After the minimum, all tiers go month-to-month with 30-day notice.
Can I upgrade or downgrade between tiers?
Yes. Add a Google Ads bolt-on ($475/mo) to Foundation any time. Upgrade to Full Service and we credit the setup difference. Downgrade is available after month 6.
What's a typical ad spend budget on top of the fee?
Most PM companies start at $1,500 to $3,000 per month in ad spend on top of the management fee. The right number depends on your market. We'll give you a specific recommendation after the audit.
Do I own my website, Google Ads account, and data?
Always. Your website repo, your Google Ads account, your Meta Business Manager, your GA4 property, all of it stays with you. If you leave, we hand over the keys. Nothing is held hostage.
How does the 30-day money-back guarantee work?
It covers the Google Ads tier only. If after 30 days of active optimization you're not satisfied with our management, we refund the first month's $475 fee. It does not cover ad spend (you paid Google directly) or results outside our control.
Ready to See What's Possible in Your Market?
Let's talk numbers. On our call, we'll dive into your specific market, review competitor activity, and show you exactly what a Google Ads campaign could generate for your PM company.