Keenan George

The Short Version

We ran a property management company for over a decade. At one point we were managing over 1,000 doors across two cities about 150 miles apart. Revenue was sitting around $130 per door. We were adding doors constantly, thinking that was the answer. It was not.

We joined NARPM, took courses, got into mastermind groups with operators running their businesses differently. We restructured our PMAs, built ancillary revenue streams, and repositioned as a premium service. Revenue went from $130 per door to close to $300 per door. We went from over 1,000 doors down to around 300 doors and were making the same total revenue with a third of the workload. Today we manage about 500 doors at significantly more revenue than we ever made at 1,000.

Then we built the company to run without us. Hired the right people, put the systems in place, and stepped out of the day-to-day. The business operates with employees running the show. That is the part most PM owners talk about but few actually pull off.

How Marketing Fits In

We figured out marketing by doing it for our own company first. We hired an agency early on. They talked about impressions and click-through rates. We asked how many signed PMAs those clicks produced. They could not answer. So we fired them and learned it ourselves.

We burned money on tenant clicks before we figured out which keywords signal a landlord ready to hand over the keys. We ran ads to our homepage before we understood that each keyword needs its own landing page. We learned how to track from click to signed PMA so every dollar of ad spend is accountable.

In the markets we operate in, when someone searches for a property manager, we show up. We are in the Google Map Pack with top reviews. Our organic SEO ranks number one. It took years of consistent effort to get there, but it was always a priority. Now that AI-powered search is becoming part of how people find services, we are working on that too.

Getting found is only half of it. When someone visits our site and does not convert, we retarget them. When they enter our sales system and do not buy right away, we nurture them with content about our business and results. We built a full marketing engine. That is the experience we bring to every client.

What I Write About

Everything on this site comes from operating a PM company. The articles about revenue per door are based on the transition we went through. The articles about PMAs, ancillary fees, and fee implementation are based on what we actually changed in our own agreements. The Google Ads content is based on campaigns we built and tested with our own money first.

The property management industry is full of people selling to PMs who have never managed a single door. They do not know what a 3am maintenance call feels like. They do not understand cost-per-door economics or why owner retention matters as much as new door acquisition. We do. That is why we only work with property managers.